Handbag Crazy – the US Cities That Care the Most about Designer Brands (Study)

Based on 66,258,840 Google searches collected over a whole year, this study compares how much people from the 200 biggest US cities care about handbag designer brands.

Some cities care a lot more about designer brands than other cities – and the cities that care the most weren’t all what we expected.

City Map

The map below shows how much people care about designer brands in the 200 biggest US cities. The darker the circle, the more people care about designer brands.

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Clusters of circles will zoom when hovered. There are also tables with all the data below.

Key Conclusions

Based on 66,258,840 Google searches of 32 popular handbag designer brands. The searches come from the 200 biggest US cities, covering a population of more than 80 million people. The searches were collected over a whole year.

Most fashionable cities

  • Miami is the most fashionable city in the US. No other cities care more about handbag designer brands than Miami.
  • The 2nd and 3rd most fashionable cities are Orlando and Fort Lauderdale.
  • Half the cities in the top 10 are in Florida, so Florida could be considered the most fashionable state.
  • The most fashionable cities outside Florida are Atlanta (Georgia), Las Vegas (Nevada), St. Louis (Missouri) and Washington DC.

Least fashionable cities

  • The least fashionable city is Kansas City (Missouri). People in the most fashionable city (Miami) search for handbag designer brands 36.8 times more often than people in Kansas City!
  • The 2nd least fashionable city is Sioux Falls (South Dakota), but people there still search for handbag designer brands more than twice as much as people in Kansas City.
  • Despite being the most fashionable state, Florida has one city in the bottom top 10. That not-so-fashionable city is Cape Coral.

The designer brands

  • Louis Vuitton is the most searched brand in the study. 19.2% of the searches are searches for Louis Vuitton.
  • The 2nd and 3rd most searched brands are Gucci (15.9%) and Michael Kors (12.0%).
  • Least popular of the 32 bands in the study is Proenza Schouler (0.2% of the searches).

Below, you can find a table with data for each of the 200 cities in the study: Rank, searches/month per 10,000 people in the city, total monthly search volume and average bag price for the city.

There is also a complete list of all the brands in the study.

You are welcome to use the graphics and data as long as you refer to this original source. For comments and clarifications, please email [email protected]

Behind the Study

The study was done in April and May 2018 by MightyGoods (this site).

MightyGoods is the biggest bag review site in the world. So far we have checked 1.4 million reviews, so we can give bag buyers free access to aggregated information on reviews, comparisons and rankings of thousands of bags.

MightyGoods is 100% independent and ad- and costfree.

Methodology

Using our in-depth knowledge of the bag market, we started out by deciding upon the brands that we would use in our study.

All the brands in the study are popular handbag designer brands, i.e. brands like Gucci, Prada, Louis Vuitton, Kate Spade and Michael Kors.

A complete list of the brands in the study can be found below.

We then found the 200 biggest US cities and their populations using this table.

The search volume data was gathered using the tool Mangols which in turn base their data on datasources like Google Keyword Planner (see this article for a more technical explanation).

Combining 200 cities and 32 brands in Mangols, we ended up with 6,400 data points that we put into a big spreadsheet.

Using the spreadsheet, we calculated how many people search for each brand in each city. To handle the differences in population, we calculated the number of search per 10,000 people in each city.

Complete City List

Most fashionable US cities

In the table below, S/M is the number of searches for the 32 brand names per 10,000 people per month. Also noted are the top city in each state.

RankCityStateS/MNotes
1MiamiFlorida3,023#1 in Florida
2OrlandoFlorida2,489
3Fort LauderdaleFlorida2,277
4AtlantaGeorgia2,079#1 in Georgia
5HollywoodFlorida1,798
6Las VegasNevada1,419#1 in Nevada
7Pembroke PinesFlorida1,258
8St. LouisMissouri1,209#1 in Missouri
9IrvineCalifornia1,201#1 in California
10WashingtonDistrict of Columbia1,190#1 in District of Columbia
11MiramarFlorida1,185
12TampaFlorida1,127
13ClevelandOhio1,051#1 in Ohio
14New YorkNew York1,048#1 in New York
15BaltimoreMaryland1,042#1 in Maryland
16BostonMassachusetts1,016#1 in Massachusetts
17San FranciscoCalifornia1,000
18PittsburghPennsylvania992#1 in Pennsylvania
19Jersey CityNew Jersey984#1 in New Jersey
20HoustonTexas983#1 in Texas
21BirminghamAlabama958#1 in Alabama
22ColumbiaSouth Carolina955#1 in South Carolina
23MinneapolisMinnesota922#1 in Minnesota
24OntarioCalifornia921
25GlendaleCalifornia917
26HaywardCalifornia912
27CincinnatiOhio903
28HonoluluHawaii885#1 in Hawaii
29AlexandriaVirginia868#1 in Virginia
30PasadenaCalifornia867
31RichmondVirginia865
32CharlestonSouth Carolina825
33DallasTexas820
34Los AngelesCalifornia819
35Baton RougeLouisiana816#1 in Louisiana
36DaytonOhio814
37Salt Lake CityUtah796#1 in Utah
38San JoseCalifornia793
39BuffaloNew York791
40TorranceCalifornia787
41SavannahGeorgia775
42HialeahFlorida772
43BellevueWashington770#1 in Washington
44DetroitMichigan769#1 in Michigan
45SunnyvaleCalifornia767
46SeattleWashington761
47ChicagoIllinois757#1 in Illinois
48Santa AnaCalifornia755
49ProvidenceRhode Island754
50NewarkNew Jersey751
51YonkersNew York745
52McAllenTexas732
53TempeArizona728#1 in Arizona
54SacramentoCalifornia727
55PomonaCalifornia727
56RochesterNew York710
57PlanoTexas706
58PhiladelphiaPennsylvania682
59IrvingTexas679
60Saint PaulMinnesota673
61CoronaCalifornia670
62PatersonNew Jersey665
63ScottsdaleArizona661
64San DiegoCalifornia660
65DenverColorado647#1 in Colorado
66Santa ClaritaCalifornia645
67Garden GroveCalifornia643
68Overland ParkKansas636#1 in Kansas
69FullertonCalifornia625
70SyracuseNew York618
71MesquiteTexas618
72TallahasseeFlorida613
73FremontCalifornia612
74New OrleansLouisiana608
75CharlotteNorth Carolina605#1 in North Carolina
76Long BeachCalifornia592
77JacksonMississippi589
78RiversideCalifornia584
79AustinTexas564
80FriscoTexas563
81Chula VistaCalifornia562
82OrangeCalifornia562
83Elk GroveCalifornia561
84RaleighNorth Carolina550
85KnoxvilleTennessee550#1 in Tennessee
86Grand PrairieTexas543
87Grand RapidsMichigan543
88AnaheimCalifornia541
89TacomaWashington541
90BrownsvilleTexas541
91OaklandCalifornia534
92MobileAlabama529
93NashvilleTennessee523
94St. PetersburgFlorida519
95San AntonioTexas512
96MidlandTexas497
97BakersfieldCalifornia493
98Fort WorthTexas490
99PortlandOregon490#1 in Oregon
100LaredoTexas489
101WarrenMichigan488
102MemphisTennessee486
103MilwaukeeWisconsin486#1 in Wisconsin
104Rancho CucamongaCalifornia485
105PasadenaTexas484
106SalinasCalifornia483
107GarlandTexas478
108FontanaCalifornia477
109NapervilleIllinois466
110MadisonWisconsin465
111ModestoCalifornia463
112StocktonCalifornia462
113WacoTexas460
114McKinneyTexas458
115ArlingtonTexas451
116ThorntonColorado448
117Little RockArkansas447#1 in Arkansas
118TucsonArizona445
119WorcesterMassachusetts443
120VancouverWashington432
121DentonTexas428
122MontgomeryAlabama426
123JacksonvilleFlorida425
124Huntington BeachCalifornia425
125GreensboroNorth Carolina423
126El PasoTexas420
127DurhamNorth Carolina419
128FresnoCalifornia417
129ChattanoogaTennessee415
130BridgeportConnecticut411#1 in Conneticut
131KilleenTexas410
132Santa RosaCalifornia405
133San BernardinoCalifornia404
134OmahaNebraska401#1 in Nebraska
135OxnardCalifornia399
136LouisvilleKentucky398#1 in Kentucky
137ChandlerArizona393
138AugustaGeorgia392
139EscondidoCalifornia379
140LakewoodColorado372
141PalmdaleCalifornia372
142CaryNorth Carolina371
143North Las VegasNevada367
144IndianapolisIndiana365#1 in Indiana
145LubbockTexas362
146ColumbusOhio362
147HamptonVirginia360
148FayettevilleNorth Carolina360
149SpringfieldMassachusetts360
150PhoenixArizona359
151NorfolkVirginia356
152EugeneOregon355
153HuntsvilleAlabama354
154HendersonNevada353
155Corpus ChristiTexas352
156Winston-SalemNorth Carolina349
157Virginia BeachVirginia348
158AkronOhio346
159OceansideCalifornia343
160Moreno ValleyCalifornia343
161ShreveportLouisiana341
162LexingtonKentucky338
163Des MoinesIowa335#1 in Iowa
164AuroraColorado333
165Port St. LucieFlorida333
166AuroraIllinois328
167JolietIllinois319
168GilbertArizona316
169AlbuquerqueNew Mexico314#1 in New Mexico
170Newport NewsVirginia312
171TulsaOklahoma310#1 in Oklahoma
172GlendaleArizona309
173Oklahoma CityOklahoma306
174RenoNevada304
175LancasterCalifornia302
176SalemOregon302
177MaconGeorgia298
178PeoriaArizona297
179ColumbusGeorgia297
180SpringfieldMissouri296
181West Valley CityUtah291
182ClarksvilleTennessee288
183AmarilloTexas287
184ChesapeakeVirginia285
185Fort CollinsColorado268
186OlatheKansas266
187RockfordIllinois264
188ToledoOhio260
189Kansas CityKansas259
190Colorado SpringsColorado257
191Cape CoralFlorida255
192Fort WayneIndiana254
193LincolnNebraska241
194SpokaneWashington239
195AnchorageAlaska234#1 in Alaska
196WichitaKansas218
197BoiseIdaho212#1 in Idaho
198MesaArizona210
199Sioux FallsSouth Dakota188#1 in South Dakota
200Kansas CityMissouri82

Complete Brand List

All the brands in the study are popular handbag designer brands. Here is a list of all the 32 brands in the study.


Alexander McQueen
Alexander Wang
Balenciaga
Bottega Veneta
Burberry
Chanel
Chloe
Christian Louboutin
Dior
Dooney & Bourke
Fendi
Ferragamo
Givenchy
Goyard
Gucci
Jimmy Choo
Kate Spade
Longchamp
Louis Vuitton
Mansur Gavriel
Marc Jacobs
Michael Kors
Miu Miu
Mulberry
Prada
Proenza Schouler
Ralph Lauren
Rebecca Minkoff
Saint Laurent
Tiffany
Tory Burch
Versace


Hermes and Valentino Sidenote

As a sidenote, we also included the brands Hermes and Valentino in our study to begin with.

But before we started our calculations, we had to remove both brands since it turned out that people searching for Hermes and Valentino weren’t necessarily searching for the designer brands.

Hermes is not only a designer brand. It’s also the names of a Greek god and a logistics company in Europe.

In the same way, Valentino isn’t only a designer brand. It’s also the name of several Italian restaurants.

Keeping Hermes and Valentino as two of the brands would therefore have polluted the dataset and the conclusions, so we had to remove them from the dataset and thereby end up with just 32 brands.


About MightyGoods

Here at our site MightyGoods, we have checked thousands of reviews in order to build the biggest directory of backpacks, luggage, handbags and lots of other bags.

So far we have checked more than 2,1 million reviews!

Using our bag review summaries, we aim to help you find the perfect bag without having to spend a lot of time reading an endless list of reviews.


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